What is a Link Wheel, do they still work and do I need one?

What is a Link Wheel, do they still work and do I need one?

A link wheel is where several similar themed websites get together and create a circle of links. For example, website A links to website B which links to website C and so on, until the last site then links back to website A. Adding ‘spokes’ to the wheel is where each site also has backlinks to the original source, i.e. website A.

The idea is to link with very popular sites or articles so that, by association, you must be worth ranking higher in search results.

Some unscrupulous webmasters try to establish links without the permission of the site they are linking to. One example is when you see comments on Blog pages or under YouTube videos, with a website link hidden within the comment.

In the past, link wheels were very effective and thus many webmasters starting researching best sites to link to, namely those with a high DA, which stands for Domain Authority. Domain Authority takes in a lot of factors, such as number of visitors per month, relevance of content, sharing of content and so on, but overall it needs to be a credible source that search engines readily find when people are looking for the type of content found on those sites. To learn more about Domain Authority, visit Domain Authority – Wikipedia.

You can still pay companies to establish link wheels for you, just go to fiverr.com and search for “link building”, to see what we mean, (see what we did there?).

However, most search engines now ignore reciprocal links, backlinks and one-way inbound links from other sites, regardless of how credible or popular they are, unless your site gets a lot of visitors in its own right and has regular and relevant content updates.

Digital Managed have a far more effective way of strengthening your online presence, involving a network of links to your own content, distributed across multiple platforms, all owned by you. Contact us to learn more.

Google my Business helps to engage with customers and get found online

Google my Business helps to engage with customers and get found online

Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google. Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one place. 

Google launches Google my Business. Image courtesy of Google for Retail Rescue.


How to Get Started:

Click on the “Get On Google” button to sign in. This will take you to Google Maps. You can use the search box on the top left side, to type in the name of your business and Google will display a list of businesses which match your search term. You can then select the relevant one from the list. If you already have a Google account, you can click on the settings tab and then select “Create new page” or “View all pages” to go to an existing Google+ page. Non-local businesses can also get started on the system by clicking on the “Not a local business” option. 

Apart from new businesses, current users of Places for Business and the Google+ dashboard can also use the new tool. If you are creating a new page, you must be authorized to manage the business listing. Google will send you a verification notice to confirm the same. Following this, you will be asked to create your profile page, adding all relevant information about your business. If you already have existing pages, you will be directed to the Google+ dashboard, where you can manage your profile by selecting a page.

How Google My Business is Helpful for Businesses? 

  • Stay Updated: Businesses can update their information like address, contact numbers, opening hours and more on Search, Maps and Google+ at one place, so that customers can easily connect with them. 
  • Tell Customers How Your Business is Unique: You can add beautiful photos and virtual tours of your business to show customers how your business is unique.
  • Connect With Customers: Share news, events and other updates from your Google+ page to better connect with your customers.
  • Respond to Reviews: Read and respond to reviews and stay on top of reviews from across the web.
  • Know How People Interact With Your Business: Use custom insights and integration with AdWords Express to understand how people interact with your business.
  • Mobile Optimized: Manage all your business information on-the-go with the android app for the new tool. Google will soon be launching an app for iOS devices as well.

 

Google Smartwatch Plans Come Into Focus

Google Smartwatch Plans Come Into Focus

The new Google mobile operating system, Android Wear, is tailored for smartwatches and other wearable devices. The software focuses on notifications and quick responses to show you information as you need it while keeping interaction to a minimum

Google has announced Android Wear, a version of its mobile operating system tailored for smartwatches and other wearable devices.

Instead of just adding phonelike features to your wrist, Android Wear will focus on notifications and quick responses. The idea is to show information as you need it while keeping interaction to a minimum. So while you’d still take out your phone to read through Facebook or write an email, you could use a smartwatch to check on a to-do list, view directions or scan your boarding pass at the airport.
Google Now, the search giant’s virtual-assistant software, will play a big role, serving up information on weather, flight times, incoming packages or upcoming reservations. Users will also be able to use voice search by saying “O.K. Google.”
But third-party apps and notifications will be just as important, which is presumably why Google is announcing Android Wear right now. Google wants Android developers to begin making their apps more wearable-friendly, though many app notifications will apparently work well without any changes. That’s a big advantage Google can wield over Samsung’s Tizen-based Galaxy Gear watches, which need to build up developer support from scratch.

Google isn’t ignoring the fitness angle either, as Android Wear devices will be able to detect speed and distance travelled.

The finer details of Android Wear’s interface are still unclear, but we can get a broad sense from Google’s developer siteand design guidelines. Incoming messages will be truncated to fit on the screen, but users can tap on it to see the whole thing. Multiple messages from the same app will resemble a vertical stack of cards, which users can swipe through.

From there, users can swipe to the right to take action on a message or notification. For instance, a messaging app could offer up to five canned responses and a voice-command button for dictating a more detailed response. A calendar reminder could show meeting notes with one swipe and offer directions with another swipe.

As for hardware, Google says it’s working with devicemakers Asus, HTC, LG, Motorola and Samsung and chipmakers Broadcom, Imagination, Intel, MediaTek and Qualcomm. Fossil, a more traditional watchmaker, is also on board in some capacity. According to Engadget, LG is already teasing a “G Watch” that will be aimed at developers. Motorola has also teased a round smartwatch based on Android Wear called the Moto 360.

The announcement does leave some unanswered questions and concerns. We don’t really know what the first Android Wear devices will look like or whether they’ve gotten over any of the technology hurdlesfound in earlier smartwatches. We don’t know exactly what screen sizes and dimensions and form factors Android Wear will support, beyond the generally square and round wristwatch screens Google shows on its developer site. And we don’t know how devicemakers will differentiate their hardware or how much leeway they’ll have to modify the software.

But with today’s announcement, we do have a sense of Google’s vision for wearable devices. It’s not a major departure from the company’s efforts with Google Glass — and maybe that was Glass’s bigger goal all along — but it’s altogether less creepyand better thought out than any other wearable software we’ve seen yet.

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