What is a Link Wheel, do they still work and do I need one?

What is a Link Wheel, do they still work and do I need one?

A link wheel is where several similar themed websites get together and create a circle of links. For example, website A links to website B which links to website C and so on, until the last site then links back to website A. Adding ‘spokes’ to the wheel is where each site also has backlinks to the original source, i.e. website A.

The idea is to link with very popular sites or articles so that, by association, you must be worth ranking higher in search results.

Some unscrupulous webmasters try to establish links without the permission of the site they are linking to. One example is when you see comments on Blog pages or under YouTube videos, with a website link hidden within the comment.

In the past, link wheels were very effective and thus many webmasters starting researching best sites to link to, namely those with a high DA, which stands for Domain Authority. Domain Authority takes in a lot of factors, such as number of visitors per month, relevance of content, sharing of content and so on, but overall it needs to be a credible source that search engines readily find when people are looking for the type of content found on those sites. To learn more about Domain Authority, visit Domain Authority – Wikipedia.

You can still pay companies to establish link wheels for you, just go to fiverr.com and search for “link building”, to see what we mean, (see what we did there?).

However, most search engines now ignore reciprocal links, backlinks and one-way inbound links from other sites, regardless of how credible or popular they are, unless your site gets a lot of visitors in its own right and has regular and relevant content updates.

Digital Managed have a far more effective way of strengthening your online presence, involving a network of links to your own content, distributed across multiple platforms, all owned by you. Contact us to learn more.

Magnetize Your Business

Magnetize Your Business

Are you drawing customers back to your business after your initial contact?

Make sure you have an up to date email data base, as this is a gold mine for return custom.

Make sure you take notes based on what the customer talks about, especially if you want to build a good rapport with them. Perhaps note family members, hobbies, interests or a particular range or service that you provide that they are interested in. Also take note of the customers personality, I know this sounds strange, but if you know the best way to approach and deal with your clients, then you can speak to them in a language that they understand.

Some customers like lots of detail, others are influenced by price, some want information given to them straight and to the point. By knowing your customers and building that special relationship with them, you will find that not only will they be return customers, but they will tell others about the fantastic service they always receive. This is free marketing for your business and personal recommendations are worth their weight in gold.

Use your data base to send reminders for services that you provide at the appropriate time (i.e. due for a product clean or inspection). You can also touch base with customers and let them know about specials or new lines for products that you know they may be interested in. Make sure you also let them know about your Customer Loyalty program if you have one.

For more information and great marketing advice Contact Us today! Don’t forget to request a free 30 minute consultation, when you fill out the contact form.

Digital Marketing Confusion?

Digital Marketing Confusion?

We now live in a digital world.  People use phones, iPads and computers to not just find a business, but to shop as well.

-Would you like to have a better connection with your customers?

-Would you like to have more customers?

-Do you want to see more money in your pocket?

-How is your social media presence?

Here at Digital Managed we look after your blogging, website creation and social media posts. We take the confusion out of being found, promoting your business on-line and creation of websites, social media pages and SEO ranking.

We source industry relevant content and write relevant posts to promote your business and industry.

With highly experienced staff we cover many different industries:

-Retail

-Commercial

-Trades

-Fashion

-Beauty

-Health and Wellbeing

-Fitness

And many more.

We have affordable packages available for Digital Marketing, Website construction, Website hosting, Social Media page creation and SEO.

Visit our website www.digitalmanaged.com for more information or email us at info@digitalmanaged.com

Google my Business helps to engage with customers and get found online

Google my Business helps to engage with customers and get found online

Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google. Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one place. 

Google launches Google my Business. Image courtesy of Google for Retail Rescue.


How to Get Started:

Click on the “Get On Google” button to sign in. This will take you to Google Maps. You can use the search box on the top left side, to type in the name of your business and Google will display a list of businesses which match your search term. You can then select the relevant one from the list. If you already have a Google account, you can click on the settings tab and then select “Create new page” or “View all pages” to go to an existing Google+ page. Non-local businesses can also get started on the system by clicking on the “Not a local business” option. 

Apart from new businesses, current users of Places for Business and the Google+ dashboard can also use the new tool. If you are creating a new page, you must be authorized to manage the business listing. Google will send you a verification notice to confirm the same. Following this, you will be asked to create your profile page, adding all relevant information about your business. If you already have existing pages, you will be directed to the Google+ dashboard, where you can manage your profile by selecting a page.

How Google My Business is Helpful for Businesses? 

  • Stay Updated: Businesses can update their information like address, contact numbers, opening hours and more on Search, Maps and Google+ at one place, so that customers can easily connect with them. 
  • Tell Customers How Your Business is Unique: You can add beautiful photos and virtual tours of your business to show customers how your business is unique.
  • Connect With Customers: Share news, events and other updates from your Google+ page to better connect with your customers.
  • Respond to Reviews: Read and respond to reviews and stay on top of reviews from across the web.
  • Know How People Interact With Your Business: Use custom insights and integration with AdWords Express to understand how people interact with your business.
  • Mobile Optimized: Manage all your business information on-the-go with the android app for the new tool. Google will soon be launching an app for iOS devices as well.

 

The Eyes Have It – Marketers Now Track Shopper Retinas

The Eyes Have It – Marketers Now Track Shopper Retinas

Consumer-products companies are turning to new technology to overcome the biggest obstacle to learning what shoppers really think; what the shoppers say.

It turns out consumers aren’t a very reliable source of information about their own preferences. Academic research has shown focus-group subjects try to please their testers and overestimate their interest in products, making it hard to get a read on what works. But getting testing right is crucial for consumer-products companies because they ship high volumes and lack direct contact with shoppers.

To find out what drives shopping decisions, retailers are experimenting with eye-tracking technology, to see what really draws their test shoppers’ attention. Companies like Procter & Gamble Co., Unilever PLC and Kimberly-Clark Corp. are combining three-dimensional computer simulations of product designs and store layouts with eye-tracking technology. And that, in turn, is helping them roll out new products faster and come up with designs and shelf layouts that boost sales.
Kimberly-Clark’s researchers used computer screens outfitted with retina-tracking cameras when testing the newest packaging for its Viva paper towels in 2009, says Kim Greenwood, senior manager in the company’s Virtual Reality Group. Their goal was to find which designs got noticed in the first 10 seconds a shopper looked at a shelf—a crucial window when products are recognized and placed in the shopping cart. They also wanted to know if the preferences held up on different count packages, from single rolls to multipacks.

By measuring the shopper’s response to different designs, Kimberly-Clark deciphered what caught shoppers’ attention, the most common starting point and the viewing sequence.

The above is a screenshot of a ‘heat map’ that Unilever created by measuring how long and how often test shoppers looked at packages on a computer screen. Unilever used a camera to track each tester’s eye movements.

Combining these factors helped us select a ‘wave’ design over a ‘splash’ design,” Ms. Greenwood said.

Marketers have long been aware that product testers unconsciously seek to please researchers conducting the tests. Moreover, psychology and marketing professors say people often don’t realize what draws their eyes or how they truly feel about a product. They also overestimate the likelihood they will make a purchase, ignoring competing products and their own budgets.

“There’s often a big disconnect between what people want to do and what they say they want to do,” says Steve Posavac, a professor of marketing at Vanderbilt University. “Any attitude,” he says, “becomes more extreme” in research studies.

Researchers have watched test consumers’ eye movements for clues to their thinking since the early 1900s. But vastly improved technology in the past few years has helped them actually track retinas to get a true fix on where people are looking, for how long and how often. That information has helped dispel myths about what really matters in design.

For instance, there’s a persistent fallacy among some companies that a bigger picture on a package is better, says Michel Wedel, professor of consumer science at the University of Maryland’s Robert H. Smith School of Business. He says that retina-tracking research shows the eye can process pictures so quickly that size doesn’t necessarily matter.

Falling costs are helping to make the use of such technology more commonplace. A retina-tracking camera embedded in the rim of a computer screen and attached to special glasses or free standing typically costs $25,000 to $40,000, Dr. Wedel says. The information it collects can be used to form a “heat map” that uses color to show where people looked on a simulated shelf.

Some companies also attach bands to testers’ heads to monitor brain-wave activity showing which designs trigger pleasurable responses, says David Johnston, a senior vice president at JDA Software Group Inc. Companies also track involuntary facial expressions to gauge true emotional reaction, says Jonathan Asher, an executive vice president at marketing firm Perception Research Services International Inc.

When it was redesigning the bottle for its Axe body wash, Unilever set up a virtual 3D environment and had its testers wear specially equipped glasses outfitted with three balls tracked by sensors corresponding to consumers’ sideways and vertical motion within the virtual scene, says Joanne Crudele, Unilever’s director of global skin consumer technical insight.

The results led them to change the bottle’s shape from curvy to straight, embed the brand in a black X with blue background to make it more visible and increase the font size of the product description. It also used eye tracking to test shelf space for deodorant, and it recommended that retailers use angled shelves to allow products to slide forward and constantly face front. At one retailer, sales of the deodorant category have increased 3.5%.

Unilever selected this package design after its retina testing.
 

Original curvy packaging for Axe Body Wash.

“With a virtual shelf set, in a few seconds, with a click of the mouse, you can modify your product, your pack, your display, and really co-create it with the consumer almost in real time,” Ms. Crudele said.

P&G Chief Executive Bob McDonald knew the company had to find a better way when he attended a Pampers meeting a few years ago and was chastised for picking up a prototype diaper. Someone told him, “Don’t touch it. It’s a $50,000 diaper, and it took us four months to put it together,” he said at an investor conference this past March. P&G said most physical prototypes cost more than $1,500. Now, 80% of the company’s new products are developed using some form of modeling or simulation.

By Emily Glazer

Pin It on Pinterest