Marketers Track Shopper Retinas The eyes have it To find out what drives shopping decisions, retailers are experimenting with eye-tracking technology, to see what really draws the attention of shoppers. It turns out that customer surveys and the use of focus-group...
A link wheel is where several similar themed websites get together and create a circle of links. For example, website A links to website B which links to website C and so on, until the last site then links back to website A. Adding ‘spokes’ to the wheel is where each...
Are you drawing customers back to your business after your initial contact? Make sure you have an up to date email data base, as this is a gold mine for return custom. Make sure you take notes based on what the customer talks about, especially if you want to build a...
We now live in a digital world. People use phones, iPads and computers to not just find a business, but to shop as well. Would you like to have a better connection with your customers? Would you like to have more customers? Do you want to see more money in your...
Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search and Maps, the new tool lets your customers find you across Google. Businesses can post content,...
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