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Marketers Track Shopper Retinas
Marketers Track Shopper Retinas
To find out what drives shopping decisions, retailers are experimenting with eye-tracking technology, to see what really draws the attention of shoppers.
It turns out that customer surveys and the use of focus-group subjects are not as reliable as we would all like them to be. Research has shown that consumers aren’t a very reliable source of information about their own preferences because they try to please their testers and overestimate their interest in products, making it hard to know what really works.
Getting testing right is crucial for… [Click image for full article]
Make Facebook work for your Business
Facebook is the most widely used social media platform in the world and statistics show ever increasing numbers in Australia. It is also a rich source of customers for many businesses. Are you reaching the audience available to you, or are you wasting precious time and money trying to find the sweet spot on social media?
STOP wasting your valuable time on Facebook marketing!
Facebook is the most widely used social media platform in the world and statistics show ever increasing numbers in Australia. Facebook is also a rich source of customers for many businesses.
What is a Link Wheel, do they still work and do I need one?
A link wheel is where several websites get together and create a circle of links. This used to work but now most search engines ignore reciprocal links, backlinks and inbound links from other sites regardless of Domain Authority rank.
Magnetize Your Business
Are you drawing customers back to your business after your initial contact? Make sure you have an up to date email data base, as this is a gold mine for return custom. Make sure you take notes based on what the customer talks about, especially if you want to build a...
Marketing Tips by Digital Managed
What works better, Traditional advertising mediums or Social Media and Internet Solutions? The Art of Marketing has changed. Integrating Social Media and Loyalty Programs into your Marketing Plan is now the key.
5 Ways to Boost Facebook Reach
Facebook finally owned up to what social media marketers already knew, admitting that organic reach of brand pages is diminishing. The social giant even went as far as encouraging brands to buy ads…
Avoid Substantial Fines by using the new Privacy Policy
The Australian government is now in a position to enforce the new "Australian Privacy Principle". Please note that new fines are bigger and enforceable, but the compliance need not be onerous, as long as you: Disclose information that maybe was collected anonymously,...
Digital Marketing Confusion?
We now live in a digital world. People use phones, iPads and computers to not just find a business, but to shop as well. Would you like to have a better connection with your customers? Would you like to have more customers? Do you want to see more money in your...
Is Australia losing the Retail Race?
We can see by the vast number of retailers going under, that retail is not what it used to be. Large and small retailers are closing their doors and losing millions of dollars. This is a sad fact, but one that doesn’t have to be so. Are you falling behind? Is...
Google my Business helps to engage with customers and get found online
Google has launched Google My Business to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+ the new tool lets your customers find you across Google.
Twitter Activated Vending Machine
Tweet for Tea South African beverage company BOS Ice Tea has found a new way to engage (and reward) consumers in real time: a vending machine that dispenses drinks for tweets. The BOS vending machine is called BEV, and currently resides at Wembley Square in Cape...
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