How to Safely Build Backlinks
Googles’ evolving algorithms have made link wheels a risky idea. Natural backlinks still work though. Here’s how to safely build backlinks…
What is an SEO Link Wheel and Does it Still Work?
There is so much to be discussed on this subject that we separated our answers across two articles. To learn what a link wheel is, read our article What is an SEO Link Wheel and to find out if link wheels still work, go to Does a Link Wheel Still Work for SEO? The short answer is “link wheels are out, backlinks are in”. This article talks about how to safely build backlinks.
Two Ways to Build a Link Wheel.
There are two ways to safely build an effective link wheel. The first one takes a lot more effort than the second and would be best managed by an employee of your business who is good at engaging external businesses and creating marketing materials, whereas the second way could easily be outsourced to us at Digital Managed. Ideally, you should utilise both methods.
1. Building Relationships.
This is about engaging with influencers, bloggers, and thought leaders in your industry to earn backlinks through networking.
- Guest Blogging: Writing high-quality, insightful guest posts (with backlinks) on reputable sites in your niche will position you as an expert and strengthen your SEO.
- Broken Link Building: Find broken source links on authoritative websites and request they link to your content as a replacement. This can be a great way to get backlinks while helping other webmasters fix issues on their sites with minimal fuss.
- Press Coverage and PR: Getting featured in news outlets, online magazines, or industry blogs can help you gain high-quality backlinks from reputable sources.
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There is still the risk of your site dropping in ranking if the sites you are featured on get blacklisted, but this risk is quite low now that Google allows sites to request blacklisting reviews once they have eliminated the malware on their site that was embedding fake links or redirecting traffic to other sites, for example.
2. Build a Self-Contained Network.
The safest option is to create a self-contained network of links and then allow other sites to find your information and link to it themselves. This is a more organic approach to SEO and is much safer in the long run.
- Create Multiple Web Properties: Utilise user-generated content platforms like WordPress blogs and social media sites, or other platforms that allow you to publish content. Also make use of local search listings, as they should have high Domian Authority due to their regular number of visitors.
- Content Marketing: Create valuable, shareable content like infographics, case studies and comprehensive guides to naturally earn backlinks from other sites.
- Backlink to Your Main Website: Each of the above need to link back to your own website, passing domain authority and boosting your site’s SEO.
Focus on Quality Over Quantity.
While backlinks remain one of the most important ranking factors in SEO, quality now outweighs quantity. A single high-quality backlink from a website with high Domain Authority (DA) is far more valuable than several low-quality, reciprocal links in a link wheel.
Google values links that come from relevant, authoritative websites that naturally connect to your content.
Conclusion: Link Wheels Are Out, Natural Backlinks Are In.
While link wheels were once a popular strategy for building backlinks and boosting SEO rankings, they are no longer a viable or recommended tactic. Google’s algorithms have evolved to prioritize the quality and relevance of backlinks over the sheer quantity of links. Instead of relying on reciprocal links and artificial link networks, it’s best to focus on building genuine, high-quality backlinks from authoritative websites that naturally fit into your niche.
By employing ethical and effective link-building strategies like guest blogging, content marketing, and relationship-building, you’ll be better positioned to improve your website’s SEO performance and rankings in the long run. Digital Managed have developed a safe and effective way of strengthening your online presence that works within Google’s guidelines. Fill in our contact form to get started today.
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