The photo sharing website, Pinterest has already been used by businesses for creating communities, increasing product familiarity and bolstering their social media campaigns.
Now companies will be able to create business accounts with their name, instead of first and surnames. Their photo boards will be able to earn a ‘verified’ badge by embedding their websites with hidden code which, in turn is recognized by the Pinterest system.
Is this a sure sign that the image-rich website will be monetized in the near future? It was revealed that 97% of the personal accounts on Pinterest are held by women, so companies already have a clear demographic at their fingertips.
On the website, the question of how they make money is answered with a vague response: “In the past, we’ve tested a few different approaches to making money such as affiliate links. We might also try adding advertisements, but we haven’t done this yet.”
If the previously clean design is cluttered by advertising, it might be a good idea to have these commercials ‘pinnable’, where you can share your favourite advertising. This would be especially effective during the Christmas advertising season.
James Smith

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