Marketers Track Shopper Retinas The eyes have it To find out what drives shopping decisions, retailers are experimenting with eye-tracking technology, to see what really draws the attention of shoppers. It turns out that customer surveys and the use of focus-group...
Many business owners are spending valuable time and wasting too much money trying to navigate the Digital Marketing world. Managers and staff get caught up trying to find ways to best promote your business and products and many times fall very short of success....
Are you drawing customers back to your business after your initial contact? Make sure you have an up to date email data base, as this is a gold mine for return custom. Make sure you take notes based on what the customer talks about, especially if you want to build a...
The Australian government is now in a position to enforce the new “Australian Privacy Principle”. Please note that new fines are bigger and enforceable, but the compliance need not be onerous, as long as you: Disclose information that maybe was collected...
We now live in a digital world. People use phones, iPads and computers to not just find a business, but to shop as well. Would you like to have a better connection with your customers? Would you like to have more customers? Do you want to see more money in your...
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