What is an SEO Link Wheel?
In the world of Search Engine Optimization, one common tactic involves a link wheel. Read on to learn what a link wheel is and how it works…
What is a Link Wheel?
A link wheel is an SEO strategy that involves creating a network of interlinked websites designed to pass link juice (the value passed through backlinks) to your main website. The goal is to build a circle of reciprocal links (backlinks) between multiple sites, with each site linking to the next one, eventually leading back to the your original site.
How Link Wheels Boost SEO Rankings
The link wheel strategy has been a go-to tactic for many website owners for decades, as it seems to work wonders for increasing search engine visibility.
The idea is to build as many high-quality inbound links as possible, from sources that are related to your niche or industry, to boost your own website’s authority and ranking.
Think of links like votes – if you have a lot of links to your site, it means many different people on the web believe your site has good content. It’s like vote of confidence. Especially if the sites that embed backlinks to your site have a high DA (Domain Authority).
You see, when search engines crawl high DA sites, they follow any links back to your site and because the high DA site considered you a worthwhile source of information, the search engine will lift your ranking as well. In short, by establishing links to very popular sites or articles, you are considered worthy of ranking higher in search results, by association.
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What Does Domain Authority Mean?
Domain Authority takes in a lot of factors, such as number of visitors per month, relevance of content, sharing of content and so on, but overall, it needs to be a credible source that search engines readily find when people are looking for the type of content found on those sites. The more authoritative websites (with a high DA) that linked to your website, the higher your own website’s authority would be. To learn more about Domain Authority, visit Domain Authority – Wikipedia.
Are Link Wheels Still Worth Having?
In recent times, due to changes in the algorithms used by Google and other search engines, there have been questioned raised about whether SEO Link Wheels still work. Digital Managed have found that link wheels have become somewhat of a risky business since Google updated their algorithms. Backlinks, however, are still highly beneficial, but only if they are earned naturally. We have developed a safe and effective way of strengthening your online presence that works within Google’s guidelines. To learn more about why link wheels are no longer safe, read our article Does a Link Wheel Still Work for SEO? To learn how to safely build backlinks, read our article “How to safely build backlinks“.
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