What is a Link Wheel, do they still work and do I need one?

What is a Link Wheel, do they still work and do I need one?

A link wheel is where several similar themed websites get together and create a circle of links. For example, website A links to website B which links to website C and so on, until the last site then links back to website A. Adding ‘spokes’ to the wheel is where each site also has backlinks to the original source, i.e. website A.

The idea is to link with very popular sites or articles so that, by association, you must be worth ranking higher in search results.

Some unscrupulous webmasters try to establish links without the permission of the site they are linking to. One example is when you see comments on Blog pages or under YouTube videos, with a website link hidden within the comment.

In the past, link wheels were very effective and thus many webmasters starting researching best sites to link to, namely those with a high DA, which stands for Domain Authority. Domain Authority takes in a lot of factors, such as number of visitors per month, relevance of content, sharing of content and so on, but overall it needs to be a credible source that search engines readily find when people are looking for the type of content found on those sites. To learn more about Domain Authority, visit Domain Authority – Wikipedia.

You can still pay companies to establish link wheels for you, just go to fiverr.com and search for “link building”, to see what we mean, (see what we did there?).

However, most search engines now ignore reciprocal links, backlinks and one-way inbound links from other sites, regardless of how credible or popular they are, unless your site gets a lot of visitors in its own right and has regular and relevant content updates.

Digital Managed have a far more effective way of strengthening your online presence, involving a network of links to your own content, distributed across multiple platforms, all owned by you. Contact us to learn more.

Marketing Tips

Marketing Tips

The Art of Marketing has changed.


Integrating Social Media and Loyalty Programs into your Marketing Plan is now the key.

Welcome to part one of Retail Rescue’s three part series on how to put all of the Marketing pieces together, now that the internet has dramatically changed the rules.

Whilst doing my MBA, I was somewhat surprised to learn how little focus is being placed upon the major marketing changes coming via the internet these days. There is still a great deal of emphasis on traditional methods of marketing, simply because these methods are tried and proven whereas the Social Media aspect is certainly discussed and embraced but very little methodology on how to best maximize it’s usage is taught. Plus one MAJOR thing that seems to be missing, is how to tie it all in together with Loyalty Programs effectively.

Traditional versus Social


What works better, Traditional advertising mediums or Social Media and Internet Solutions?

By “Traditional” I am referring to the types of Marketing we grew up with and know as proven performers, such as:

  • Television and Radio Advertising
  • Print Advertising such as Newspapers and Magazines
  • Cold Calling by Phone and Door to Door
  • Mail-outs like Flyers and Catalogues
  • Street Signage like Billboards, Banners and on the Back of Buses
  • In Store Loyalty Programs linked to Rewards and Events like Closed Door VIP Nights
  • Networking Events including Trade Shows and Chamber of Commerce


I’m sure some of you ‘cringed’ at Cold Calling being on the list but let’s face it, they wouldn’t keep doing it if we didn’t keep falling for it!

As for “Social”, I am actually referring to internet trends, not just social media, things like:

  • Interacting with Friends and Followers via Facebook and Google Plus
  • Networking and announcements via Twitter and LinkedIn
  • Showcasing anything on video via YouTube
  • Providing ever changing content and event activity via Blogging
  • QR Codes linked to Mobile Friendly Websites and Instant Mailing List Signups
  • Targeted Marketing via Adwords, Facebook Advertising and Email Mailing Lists
  • Professional Newsletters and Offers to email and RSS Feeds
  • Search Engine Optimization to get your Website higher on the list

Yes, there are things not listed on each of the above, but I am generalizing at this point, so forgive me if I didn’t mention your favourite Promotion Method.

So what works and what doesn’t? Is Traditional Media Dying?

The truth is that Traditional Media is far from dead and is still as effective at reaching an audience as it ever was, however… and here’s the big thing to note, even though its reach is still strong, its ability to convert viewers into shoppers is indeed diminishing and the reason for this is also the solution!

The Internet has already proven itself as a great source of information and access to cheap online purchasing. The problem is that it is also a great place to get ripped off! What you see online may not be what you actually get and you would think that the buyers out there would figure this out and start moving back to shopping only in physical stores but this is not going to happen any day soon, unless that local store ALSO has an online presence. Sorry if that is hard to take but the reason why it won’t happen is simple… the smart mobile phone revolution! As Human Beings we have a built in need to find ways to make life easier for ourselves and will always lean towards the easier option, should one present itself. Smart phones are indeed presenting more and more ways to make our lives easier and thus users of smart phones are basically ‘addicted’ to them; they just can’t help but to turn to the thing in their hand, rather than go all the way to a shop!

Meanwhile Identity Theft, SPAM, Hackers, Viruses and Online rip-offs etc are having a field day and causing distrust as a result. So on the one side, smart phone convenience shopping is fast educating users to no longer have Loyalty to their local businesses, whilst on the other side they are also becoming more and more wary of dealing with pretty much anyone. But rather than give up this easy shopping method, shoppers are ‘arming themselves’ with the knowledge aspect, also available at their fingertips, and just becoming more astute as to which store gets their money, whether overseas or locally.

So here’s the thing, if you don’t have an online presence and a strong plan to CONVERT people on your web site, then you are allowing your competition a significant advantage as more and more consumers turn to their phones to pre-pick the store that has the best deal before they buy online or even leave their house.

So what’s the Answer, do I drop Traditional Media and turn to the Internet or not?

Advertising on the Internet may appear to be extremely cheap and thus very attractive as an alternative to expensive traditional media streams but the truth is internet marketing will cost you just as much!

“But Social Media is FREE isn’t it?” I hear you say and “no it isn’t” is the answer… why? Because it is only free for as long as you don’t do anything with it! The moment you use it to promote your business you are up for pay as you click advertising and here’s the killer, the cost of having someone to properly run it all. Wages are not cheap these days and chances are you never budgeted to start our own Marketing division in your business, yet here you are paying someone to constantly update and drive Social Media campaigns! Work out how many hours that person is dedicating to doing this, even if it is yourself, then times that by how much their time is worth… now add on any pay per click fees, (on average $300 per month), and that’s how much your Social Media is costing you. We haven’t even discussed website costs and yes, you really should have one… we talk more about websites next time.

This is where I get the comments like, “we only need to dedicate an hour per day to Social Media, so it is still not costing us much”, or words to that effect, but if you ARE only dedicating the odd hour or two then the chances are you are also not really experiencing much growth from it either! How are you tracking your growth by the way, are you simply looking at last year’s figures and saying, “well, we are up 10%, so it must be working”, or do you actually analyze what component of your business is coming from traditional media drivers-to-store versus internet drivers and instant closers?

In answer to the last header question, as to whether to drop traditional media in favour of the internet, the answer is “No, simply do both!” Integrating Traditional and Social will work if used in the right way, however, the trick is to identify which type of Marketing Tool will have the biggest amount of impact for your particular needs, your demographic location, at the right time and according to your available funds. That includes your long term promotions, namely Branding and Loyalty.

Put simply, don’t stop using traditional media, just reduce how much money you allocate to it and then allocate those funds towards Internet Advertising instead. Take note however, if you are not using Social Media you are missing out on the biggest marketing tool since the invention of television! Make no mistake, your competition is using it and experiencing growth as a result… are YOU using it? By the way, remember what I said, if you ARE using it and not seeing growth, then you are doing it wrong and we can show you how to do it right through one of our Magnetized Marketing Seminars.

“If you are not using Social Media you are missing out on the biggest marketing tool since the invention of television!” – Mr Retail

Now, before you do ANY type of advertising, because your funds now need to be split across both Traditional and Internet, it is more important than ever to analyze which traditional mediums are currently working for you and which other Social ones are most likely to do a much better job for the same cost. In other words every business’s marketing plan needs to be tailored specifically to tie into their overall strategic business plan that now includes an online presence, and if you don’t have such a plan, before you go any further, you need to get one. Once you have a Business Plan that maps out where you want to be in the Marketplace, e.g. in a niche market or just the best there is in a specific arena, you can discuss what process needs to occur to get there.


Here are some examples of what I mean by that:


  • What’s the best location for the business we want to become, e.g. destination main street store, high traffic shopping centre, online or both?
  • What Point of Difference do we offer for the type of Product/Service we wish to promote?
  • What type of Clientele are we trying to attract and thus what types of Media Mediums would they most likely use the most?
  • Is there a strong presence of the Clientele you wish to attract, in your Demographic? If you are not sure check the latest Census report.
  • How much does it cost for each of these mediums, what level of ‘penetration’ and at what times of year are they most likely to be effective?
  • How well does your budget correlate and how far in advance should you be planning each activity?
  • How are you going to manage the back end of your activity, in particular measuring the effectiveness of each medium?

Sure there is more than just the above, staffing levels and training for example, but you get the idea. Mind you, if you need help with doing all of this, contact us.

Once this has all been ‘laid out’, you can then start to put your chosen mediums together and generate your very own Marketing Plan.

Keep following our Blog over the next few months to learn more about putting the Marketing Puzzle together.

Watch for Part Two Next Month: QR Codes and Mobile Websites.

Learn what QR Codes are and how to use them effectively. We discuss why you need a website and how to get it to actually work for you. We compare Mobile websites with ‘normal’ websites. Plus, we cover which Social Networks work best for Business.

Contact Us for more info.

5 Ways to Boost Facebook Reach

5 Ways to Boost Facebook Reach

Facebook finally owned up to what social media marketers already knew, admitting that the organic reach of brand pages is diminishing. The social giant even went as far as encouraging brands wanting to be seen to buy ads on the platform. 

While the idea that buying ads might become necessary to make an impact on Facebook is frustrating, it’s simply a reality marketers will need to get used to. Now that you know organic reach is shrinking, how can you still make sure your posts end up in followers’ news feeds? There are a handful of tactics to help circumvent the algorithm changes and keep posts from becoming lost in the shuffle. Here are five you can try today.

1. Tag other pages

If you make a post that is related to another page on Facebook, be certain to tag that page in the post. Last month, Facebook announced that posts in which pages are tagged will start appearing in users’ newsfeeds even if they don’t follow the poster. Basically, by tagging another page, that page’s followers can see your post regardless of whether they follow you. This could exponentially increase your message’s exposure if executed well.
2. Include images or videos with every post

In Facebook’s January announcement about the algorithm changes, the site stated that text-only updates from pages didn’t receive as much interaction as those from users’ friends. Because of that, the social network moved text updates from pages to an entirely different category. As a result, Facebook said page administrators could expect a decline in the distribution of text-only updates. Adding an image or video to every status will prevent those posts from being categorized in the less-distributed category.
3. Increase interaction with followers

It’s now more important that every comment, post, or message on your Facebook page is answered. The site places higher value on pages with heavy interaction. By replying to comments and posts, you are encouraging more interaction with your page, thus increasing chances that your posts will end up in followers’ newsfeeds. 

4.  Use Instagram

Since Facebook owns the photo-sharing social platform Instagram, posts uploaded from the app will be more likely to appear in newsfeeds. Facebook bought Instagram two years ago for $1 billion and is trying to drive more users to the app. For that reason, posts from Instagram may be given priority over others – but as previously mentioned, every post should have a visual element now, anyway. Easy integration between the two platforms should just make it easier to double-down on your social media strategy. 

5. Tell your followers how to see more of your posts

Brands that have worked hard to build a loyal Facebook following may be feeling the sting a bit harder than most, now that their posts are less likely to appear in news feeds. It can seem like all that hard work is being flushed down the drain by the social giant, but don’t despair: You can simply explain to followers that changing their settings will let them continue seeing your updates in their feeds. Posting step-by-step instructions on how to change news feed settings, organize the friends list, and/or change story preferences can go a long way.

Edited by Wendy Parish
Google my Business helps to engage with customers and get found online

Google my Business helps to engage with customers and get found online

Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google. Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one place. 

Google launches Google my Business. Image courtesy of Google for Retail Rescue.

How to Get Started:

Click on the “Get On Google” button to sign in. This will take you to Google Maps. You can use the search box on the top left side, to type in the name of your business and Google will display a list of businesses which match your search term. You can then select the relevant one from the list. If you already have a Google account, you can click on the settings tab and then select “Create new page” or “View all pages” to go to an existing Google+ page. Non-local businesses can also get started on the system by clicking on the “Not a local business” option. 

Apart from new businesses, current users of Places for Business and the Google+ dashboard can also use the new tool. If you are creating a new page, you must be authorized to manage the business listing. Google will send you a verification notice to confirm the same. Following this, you will be asked to create your profile page, adding all relevant information about your business. If you already have existing pages, you will be directed to the Google+ dashboard, where you can manage your profile by selecting a page.

How Google My Business is Helpful for Businesses? 

  • Stay Updated: Businesses can update their information like address, contact numbers, opening hours and more on Search, Maps and Google+ at one place, so that customers can easily connect with them. 
  • Tell Customers How Your Business is Unique: You can add beautiful photos and virtual tours of your business to show customers how your business is unique.
  • Connect With Customers: Share news, events and other updates from your Google+ page to better connect with your customers.
  • Respond to Reviews: Read and respond to reviews and stay on top of reviews from across the web.
  • Know How People Interact With Your Business: Use custom insights and integration with AdWords Express to understand how people interact with your business.
  • Mobile Optimized: Manage all your business information on-the-go with the android app for the new tool. Google will soon be launching an app for iOS devices as well.


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