Make Facebook work for your Business

Make Facebook work for your Business

Make Facebook work for your Business

by Mr Retail

 

Facebook is the most widely used social media platform in the world and statistics show ever increasing numbers in Australia. Facebook is also a rich source of customers for many businesses.

 

Are you reaching the audience available to you? Or are you wasting precious time and money trying to find the sweet spot on social media?

Are you reaching the audience available to you?

Make Facebook work for your Business

Facebook is the most widely used social media platform in the world and statistics show ever increasing numbers in Australia. It is also a rich source of customers for many businesses.

Are you reaching the audience available to you, or are you wasting precious time and money trying to find the sweet spot on social media?

Want more than just a Facebook page? Tell us about your specific needs

Get a Free Quote

6 + 14 =

Social Media Statistics Australia  January 2018

  1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
    2. YouTube – 15,000,000 Unique Australian Visitors per month
    3. Instagram – 9,000,000 Monthly Active Australian Users
    4. WordPress.com – 5,700,000
    5. WhatsApp – 5,000,000 Active Australian Users
    6. LinkedIn – 4,200,000 Monthly Active Australian Users
    7. Snapchat – 4,000,000 DAILY Active Australian Users
    8. Tumblr – 3,800,000
    9. Twitter – 3,000,000 Monthly Active Australian Users
  • 6 in 10 Australians use Facebook
  • 1 in 2 Australians use Facebook on a daily basis

Worldwide the statistics are:

  • Facebook Monthly Active Users (Worldwide) – 2.01 billion
  • Facebook Daily Active Users (Worldwide) – 1.23 billion

Digital Managed will create and keyword optimise your Facebook business page.

The page will not only be professionally designed, but keyword optimised so as to be SEO friendly.

The methods we use to optimise the page will not only help you to get found outside of the platform, in Google searches, but also get you found through searches within the platform.

We can also create industry and directly related posts to promote your business or products. These posts are SEO optimised and can be boosted to expand your reach in your chosen region or if you provide services or products Australia wide, the boost can be optimised throughout Australia.

Visit our website today or contact us through our contact page.

Digital Managed are here to help you grow!

What is a Link Wheel, do they still work and do I need one?

What is a Link Wheel, do they still work and do I need one?

A link wheel is where several similar themed websites get together and create a circle of links. For example, website A links to website B which links to website C and so on, until the last site then links back to website A. Adding ‘spokes’ to the wheel is where each site also has backlinks to the original source, i.e. website A.

The idea is to link with very popular sites or articles so that, by association, you must be worth ranking higher in search results.

Some unscrupulous webmasters try to establish links without the permission of the site they are linking to. One example is when you see comments on Blog pages or under YouTube videos, with a website link hidden within the comment.

In the past, link wheels were very effective and thus many webmasters starting researching best sites to link to, namely those with a high DA, which stands for Domain Authority. Domain Authority takes in a lot of factors, such as number of visitors per month, relevance of content, sharing of content and so on, but overall it needs to be a credible source that search engines readily find when people are looking for the type of content found on those sites. To learn more about Domain Authority, visit Domain Authority – Wikipedia.

You can still pay companies to establish link wheels for you, just go to fiverr.com and search for “link building”, to see what we mean, (see what we did there?).

However, most search engines now ignore reciprocal links, backlinks and one-way inbound links from other sites, regardless of how credible or popular they are, unless your site gets a lot of visitors in its own right and has regular and relevant content updates.

Digital Managed have a far more effective way of strengthening your online presence, involving a network of links to your own content, distributed across multiple platforms, all owned by you. Contact us to learn more.

5 Ways to Boost Facebook Reach

5 Ways to Boost Facebook Reach

Facebook finally owned up to what social media marketers already knew, admitting that the organic reach of brand pages is diminishing. The social giant even went as far as encouraging brands wanting to be seen to buy ads on the platform. 

While the idea that buying ads might become necessary to make an impact on Facebook is frustrating, it’s simply a reality marketers will need to get used to. Now that you know organic reach is shrinking, how can you still make sure your posts end up in followers’ news feeds? There are a handful of tactics to help circumvent the algorithm changes and keep posts from becoming lost in the shuffle. Here are five you can try today.

1. Tag other pages

If you make a post that is related to another page on Facebook, be certain to tag that page in the post. Last month, Facebook announced that posts in which pages are tagged will start appearing in users’ newsfeeds even if they don’t follow the poster. Basically, by tagging another page, that page’s followers can see your post regardless of whether they follow you. This could exponentially increase your message’s exposure if executed well.
 
2. Include images or videos with every post

In Facebook’s January announcement about the algorithm changes, the site stated that text-only updates from pages didn’t receive as much interaction as those from users’ friends. Because of that, the social network moved text updates from pages to an entirely different category. As a result, Facebook said page administrators could expect a decline in the distribution of text-only updates. Adding an image or video to every status will prevent those posts from being categorized in the less-distributed category.
 
3. Increase interaction with followers

It’s now more important that every comment, post, or message on your Facebook page is answered. The site places higher value on pages with heavy interaction. By replying to comments and posts, you are encouraging more interaction with your page, thus increasing chances that your posts will end up in followers’ newsfeeds. 

4.  Use Instagram

Since Facebook owns the photo-sharing social platform Instagram, posts uploaded from the app will be more likely to appear in newsfeeds. Facebook bought Instagram two years ago for $1 billion and is trying to drive more users to the app. For that reason, posts from Instagram may be given priority over others – but as previously mentioned, every post should have a visual element now, anyway. Easy integration between the two platforms should just make it easier to double-down on your social media strategy. 

5. Tell your followers how to see more of your posts

Brands that have worked hard to build a loyal Facebook following may be feeling the sting a bit harder than most, now that their posts are less likely to appear in news feeds. It can seem like all that hard work is being flushed down the drain by the social giant, but don’t despair: You can simply explain to followers that changing their settings will let them continue seeing your updates in their feeds. Posting step-by-step instructions on how to change news feed settings, organize the friends list, and/or change story preferences can go a long way.

Edited by Wendy Parish
Google my Business helps to engage with customers and get found online

Google my Business helps to engage with customers and get found online

Google has announced the launch of a new tool, Google My Business, to help small businesses connect with their customers. By putting your business information on Search, Maps and Google+, the new tool lets your customers find you across Google. Businesses can post content, track analytics, revert back to customers and launch Google Hangouts all at one place. 

Google launches Google my Business. Image courtesy of Google for Retail Rescue.


How to Get Started:

Click on the “Get On Google” button to sign in. This will take you to Google Maps. You can use the search box on the top left side, to type in the name of your business and Google will display a list of businesses which match your search term. You can then select the relevant one from the list. If you already have a Google account, you can click on the settings tab and then select “Create new page” or “View all pages” to go to an existing Google+ page. Non-local businesses can also get started on the system by clicking on the “Not a local business” option. 

Apart from new businesses, current users of Places for Business and the Google+ dashboard can also use the new tool. If you are creating a new page, you must be authorized to manage the business listing. Google will send you a verification notice to confirm the same. Following this, you will be asked to create your profile page, adding all relevant information about your business. If you already have existing pages, you will be directed to the Google+ dashboard, where you can manage your profile by selecting a page.

How Google My Business is Helpful for Businesses? 

  • Stay Updated: Businesses can update their information like address, contact numbers, opening hours and more on Search, Maps and Google+ at one place, so that customers can easily connect with them. 
  • Tell Customers How Your Business is Unique: You can add beautiful photos and virtual tours of your business to show customers how your business is unique.
  • Connect With Customers: Share news, events and other updates from your Google+ page to better connect with your customers.
  • Respond to Reviews: Read and respond to reviews and stay on top of reviews from across the web.
  • Know How People Interact With Your Business: Use custom insights and integration with AdWords Express to understand how people interact with your business.
  • Mobile Optimized: Manage all your business information on-the-go with the android app for the new tool. Google will soon be launching an app for iOS devices as well.

 

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