Marketers Track Shopper Retinas The eyes have it To find out what drives shopping decisions, retailers are experimenting with eye-tracking technology, to see what really draws the attention of shoppers. It turns out that customer surveys and the use of focus-group...
Many business owners are spending valuable time and wasting too much money trying to navigate the Digital Marketing world. Managers and staff get caught up trying to find ways to best promote your business and products and many times fall very short of success....
A link wheel is where several similar themed websites get together and create a circle of links. For example, website A links to website B which links to website C and so on, until the last site then links back to website A. Adding ‘spokes’ to the wheel is where each...
Are you drawing customers back to your business after your initial contact? Make sure you have an up to date email data base, as this is a gold mine for return custom. Make sure you take notes based on what the customer talks about, especially if you want to build a...
The Art of Marketing has changed. Integrating Social Media and Loyalty Programs into your Marketing Plan is now the key. Welcome to part one of our three part series on how to put all of the Marketing pieces together, now that the internet has dramatically changed...
Facebook finally owned up to what social media marketers already knew, that the organic reach of brand pages is diminishing. The social giant even went as far as encouraging brands wanting to be seen to buy ads on the platform. While the idea that buying ads might...
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