Marketers Track Shopper Retinas The eyes have it To find out what drives shopping decisions, retailers are experimenting with eye-tracking technology, to see what really draws the attention of shoppers. It turns out that customer surveys and the use of focus-group...
Are you drawing customers back to your business after your initial contact? Make sure you have an up to date email data base, as this is a gold mine for return custom. Make sure you take notes based on what the customer talks about, especially if you want to build a...
The Art of Marketing has changed. Integrating Social Media and Loyalty Programs into your Marketing Plan is now the key. Welcome to part one of our three part series on how to put all of the Marketing pieces together, now that the internet has dramatically changed...
Is Australia losing the Retail Race? by Mr Retail We can see by the vast number of retailers going under, that retail is not what it used to be. Large and small retailers are closing their doors and losing millions of dollars. This is a sad fact, but one that doesn’t...
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